{"title":"Birth \u0026 Baby Support","description":"\u003cp\u003eBirth \u0026amp; Baby Support gathers our digital tools for birth prep, postpartum recovery and newborn care.\u003c\/p\u003e\n\u003cp\u003eInstant downloads with no shipping - including \u003ca href=\"\/products\/birth-affirmation-screen-savers\"\u003eBirth Affirmation Screen Savers\u003c\/a\u003e for labour confidence and the \u003ca href=\"\/products\/natural-postpartum-guide\"\u003eNatural Postpartum Guide\u003c\/a\u003e for the first three weeks with your baby. Mother-to-mother, practical and UK-based. Not medical advice.\u003c\/p\u003e\n\u003cp\u003eLooking for physical labour kit too? See \u003ca href=\"\/collections\/labour-birth-essentials\"\u003eLabour \u0026amp; Birth Essentials\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"birth-affirmation-screen-savers","title":"Birth Affirmation Screen Savers and Phone Backgrounds","description":"\u003cp\u003eBirth Affirmation Screen Savers and phone backgrounds - a digital download of practical, logical reminders of your body's ability to give birth.\u003c\/p\u003e\n\u003cp\u003eChoose from 23 affirmations and set them as your lock screen or wallpaper for a daily dose of hypnobirthing-friendly confidence, without the woo-woo. Instant download: after purchase you'll get an order confirmation and a separate email with access to your files. No shipping.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e mums and birth partners in the UK preparing mentally for labour and birth.\u003c\/p\u003e\n\u003cp\u003eAlso see the \u003ca href=\"\/products\/natural-postpartum-guide\"\u003eNatural Postpartum Guide\u003c\/a\u003e and our \u003ca href=\"\/collections\/birth-baby-support\"\u003eBirth \u0026amp; Baby Support\u003c\/a\u003e collection.\u003c\/p\u003e","brand":"The Practical Birth \u0026 Baby Co.","offers":[{"title":"Default Title","offer_id":49982953029941,"sku":"","price":1.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/8331\/8581\/files\/TBPCo_Etsy_Shop_Affirmations_Screen_Savers_Image.png?v=1738058985"},{"product_id":"natural-postpartum-guide","title":"Natural Postpartum Guide","description":"\u003cp\u003eThe Natural Postpartum Guide is a practical, mother-to-mother digital guide for a natural, physiologically-supportive fourth trimester.\u003c\/p\u003e\n\u003cp\u003eNewborns don't come with instructions, but this guide is a clear companion from the moment baby is born through the first three whirlwind weeks. It focuses on real rhythms of the newborn period - not anxiety-inducing sleep schedules - with bond-building guidance for sleep, feeding and recovery for mum and baby. Knowledge shared from one mum's heart to another. \u003cstrong\u003eNot medical advice.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstant digital download\u003c\/strong\u003e - no shipping. After purchase you'll receive an order confirmation and a separate email with access to your guide.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's included:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNewborn care basics\u003c\/strong\u003e - practical notes on early sleep patterns, feeding cues, nappy changing and general care aligned with natural rhythms\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePostpartum recovery support\u003c\/strong\u003e - natural, practical tips for healing after vaginal birth or caesarean, focused on rest, nutrition and gentle self-care\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal essentials shopping list\u003c\/strong\u003e - a curated checklist that cuts through clutter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Dad's Zone\u003c\/strong\u003e - actionable ways for partners to support mum, bond with baby and navigate the early weeks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e new and expectant mums in the UK who want honest, practical postpartum support with a natural focus.\u003c\/p\u003e\n\u003cp\u003eExplore more digital support in \u003ca href=\"\/collections\/birth-baby-support\"\u003eBirth \u0026amp; Baby Support\u003c\/a\u003e, or start with \u003ca href=\"\/products\/birth-affirmation-screen-savers\"\u003eBirth Affirmation Screen Savers\u003c\/a\u003e for labour prep.\u003c\/p\u003e","brand":"The Practical Birth \u0026 Baby Co.","offers":[{"title":"Default Title","offer_id":50035220218165,"sku":"","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/8331\/8581\/files\/4FC19B50-A61D-46A6-B10C-7EC4AFEC56A3.png?v=1747510329"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/8331\/8581\/collections\/TBPCo_Etsy_Shop_Affirmations_Screen_Savers_Image.png?v=1790875499","url":"https:\/\/www.thepracticalbirthandbabyco.com\/collections\/birth-baby-support.oembed","provider":"The Practical Birth \u0026 Baby Co.","version":"1.0","type":"link"}